Washington’s Lottery
Beneficiary 2019: Digital and Broadcast
Washington's Lottery 2020 beneficiary campaign.
Director: Lael Rogers
Production company: All is Well
Agency: Wunderman Thompson Seattle
Writer: Genie Leslie
Art director: Brittany Carroll
Creative director: Todd Derksen
For this year’s beneficiary video, we took a different approach than the lottery has taken in the past. Grounded, heartfelt, a softer touch.
Role: Writer
Contributions: Worked with my art director partner to concept the idea. Wrote the script, partnered with director and production company for casting and filming.
Agency: Wunderman Thompson
More Than A Ticket Radio Spot
Role: Writer
Contributions: Script, Voice Talent Direction*, Final Mix Collaboration.
*I also got roped into background voice acting, playing the convenience store clerk.