For Pet Week, I concepted and wrote social posts for new pet-related projects on Amazon Launchpad. The tone and voice of this brand doesn't take itself too seriously (so punny) and I had a great time messing around with words and hashtags. And looking at cute videos of puppers.
Click each image to see the final posts with videos.
In 2017, Skype wanted to encourage users to update to the latest version. I worked closely with a designer to come up with concepts for these social posts. With a goal of getting customers to upgrade to the latest version of Skype, we used a mix of GIFs and static images with well-known Skype emojis to communicate the fun and necessity of upgrading.