Amazon Launchpad

For Pet Week, I concepted and wrote social posts for new pet-related projects on Amazon Launchpad. The tone and voice of this brand doesn't take itself too seriously (so punny) and I had a great time messing around with words and hashtags. And looking at cute videos of puppers. 

Click each image to see the final posts with animated videos. 

Instead of cleaning up accidents, give your dog some target practice. 🎯 The Pop-Up Pee Pad from @RockyandMaggies has multiple layers for absorbency and a pop-up fire hydrant for aiming. Find it on #AmazonLaunchpad. #dogtraining #petweek

Instead of cleaning up accidents, give your dog some target practice. 🎯 The Pop-Up Pee Pad from @RockyandMaggies has multiple layers for absorbency and a pop-up fire hydrant for aiming. Find it on #AmazonLaunchpad. #dogtraining #petweek

Duck...duck...goose! Feed your dog all-natural, protein-rich meat and vegetables from @StellaandChewys or you’re ‘it’. 🥕 Find them on #AmazonLaunchpad. #mustlovedogs #petweek

Duck...duck...goose! Feed your dog all-natural, protein-rich meat and vegetables from @StellaandChewys or you’re ‘it’. 🥕 Find them on #AmazonLaunchpad. #mustlovedogs #petweek

Get a breath of fresh air and treat your pup to @IandLoveandYouPet’s All Rover Bones dog chews. Promote dental health with a safe, healthy alternative to rawhide. 🐕 Find them on #AmazonLaunchpad. #feedthelove #petweek

Get a breath of fresh air and treat your pup to @IandLoveandYouPet’s All Rover Bones dog chews. Promote dental health with a safe, healthy alternative to rawhide. 🐕 Find them on #AmazonLaunchpad. #feedthelove #petweek

See Spot. See Spot run. 🐾 See Spot’s GPS location. 📍 With @LinkAKC, wherever he roams you can easily find him with your mobile device. Find it on #AmazonLaunchpad. #adventuredogs #petweek

See Spot. See Spot run. 🐾 See Spot’s GPS location. 📍 With @LinkAKC, wherever he roams you can easily find him with your mobile device. Find it on #AmazonLaunchpad. #adventuredogs #petweek

You might start begging your pup for @PetMio’s Dog Treats. 🍽️ These healthy, delicious bites meet some of the highest levels of human food standards. Find them on #AmazonLaunchpad. #loveshistreats #petweek

You might start begging your pup for @PetMio’s Dog Treats. 🍽️ These healthy, delicious bites meet some of the highest levels of human food standards. Find them on #AmazonLaunchpad. #loveshistreats #petweek

Skype Social

In 2017, Skype wanted to encourage users to update to the latest version. I worked closely with a designer to come up with concepts for these social posts. With a goal of getting customers to upgrade to the latest version of Skype, we used a mix of GIFs and static images with well-known Skype emojis to communicate the fun and necessity of upgrading. 

A GIF in which the emoji talked to the reader about the new Skype