writer
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Social Media

Amazon Launchpad

For Pet Week, I concepted and wrote social posts for new pet-related projects on Amazon Launchpad. The tone and voice of this brand doesn't take itself too seriously (so punny) and I had a great time messing around with words and hashtags. And looking at cute videos of puppers. 

Click each image to see the final posts with videos. 

See Spot. See Spot run. 🐾 See Spot’s GPS location. 📍 With @LinkAKC, wherever he roams you can easily find him with your mobile device. Find it on #AmazonLaunchpad. #adventuredogs #petweek

See Spot. See Spot run. 🐾 See Spot’s GPS location. 📍 With @LinkAKC, wherever he roams you can easily find him with your mobile device. Find it on #AmazonLaunchpad. #adventuredogs #petweek

Duck...duck...goose! Feed your dog all-natural, protein-rich meat and vegetables from @StellaandChewys or you’re ‘it’. 🥕 Find them on #AmazonLaunchpad. #mustlovedogs #petweek

Duck...duck...goose! Feed your dog all-natural, protein-rich meat and vegetables from @StellaandChewys or you’re ‘it’. 🥕 Find them on #AmazonLaunchpad. #mustlovedogs #petweek

Get a breath of fresh air and treat your pup to @IandLoveandYouPet’s All Rover Bones dog chews. Promote dental health with a safe, healthy alternative to rawhide. 🐕 Find them on #AmazonLaunchpad. #feedthelove #petweek

Get a breath of fresh air and treat your pup to @IandLoveandYouPet’s All Rover Bones dog chews. Promote dental health with a safe, healthy alternative to rawhide. 🐕 Find them on #AmazonLaunchpad. #feedthelove #petweek

Instead of cleaning up accidents, give your dog some target practice. 🎯 The Pop-Up Pee Pad from @RockyandMaggies has multiple layers for absorbency and a pop-up fire hydrant for aiming. Find it on #AmazonLaunchpad. #dogtraining #petweek

Instead of cleaning up accidents, give your dog some target practice. 🎯 The Pop-Up Pee Pad from @RockyandMaggies has multiple layers for absorbency and a pop-up fire hydrant for aiming. Find it on #AmazonLaunchpad. #dogtraining #petweek

You might start begging your pup for @PetMio’s Dog Treats. 🍽️ These healthy, delicious bites meet some of the highest levels of human food standards. Find them on #AmazonLaunchpad. #loveshistreats #petweek

You might start begging your pup for @PetMio’s Dog Treats. 🍽️ These healthy, delicious bites meet some of the highest levels of human food standards. Find them on #AmazonLaunchpad. #loveshistreats #petweek

Skype Social

In 2017, Skype wanted to encourage users to update to the latest version. I worked closely with a designer to come up with concepts for these social posts. With a goal of getting customers to upgrade to the latest version of Skype, we used a mix of GIFs and static images with well-known Skype emojis to communicate the fun and necessity of upgrading. 

A GIF in which the emoji talked to the reader about the new Skype